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Rooney
St. Louis Surge
For the 2019-20 GWBA Season, I worked as the primary graphic designer for the St. Louis Surge Women's Professional Basketball Team.
Exploring sports design and multiple creative directions, my task was develop all promotional content, both print and digital, to display the Surge brand and stimulate fan engagement.
By combining the Surge's distinguishable colors with their star players, I was able to develop graphics adaptable to live, gameday changes in an efficient and effective format while maintaining creative consistency with the Surge brand.
As a result, fan engagement increased, as did the Surge following on social media accounts and gameday attendance.
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